Tuesday 11/10-2016

Rec/Me  Observations from the interviews:7-10 october. Interviews with friends that travel a lot.Observation: There is a problem for people to find a restaurant in their taste. The main consumer segment is people that travel a couple of time a year. The main segment consists in people finding, for them, more suitable alternatives instead of Tripadvisor and google. They are already using the internet for finding information.Non customer: the ones not using digital platforms, Problems: It is difficult for them to find what they are looking for (the perfect experience). They feel that they cannot trust for example tripadvisor 100 % Sometimes it works, sometimes not.What has to be done: a platform possible for segmentation related to the consumers taste, need and expected experience.Now they solve their problems by a mixe of Tripadvisor, facebook, asking local people, eat at home or accept that they will not have what they want. They all have worked out their own strategies to make it work and accept that it is like it is. They are missing a system that could work a little better by being more synchronized to their needs. “Whole product” An app for the younger people. Simplication, self promoting, time efficient, segmentation.Focus on big pictures and self promotion, life style, image, experiences and hapiness.   A webbside for the older people that are using digital platforms.Strategi canvas: Consumer journeyDefine local area Define what kind of food wanted - match/inspiration Price range Choose digital platform/ask friends or local people Find the restaurant on the map Find transportation/the way to get there - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- Documentation and reviewing Positive: They have all found a strategi that often (not always) works. Research are increasing the posibility of finding what they are looking for. They feel that it´s necesary to use multipel platforms.Negative: Can not always trust the results of the research. Especially Tripadvisor was considered as a too wide searching engine. Questionnaire 1. When you are on holliday/travelling, how often do you usually go out eating?2. Do you find it easy to find a restaurant in your taste? Why/why not?3. Do you usually have a good food experience when you are out travelling? Why/Why not?4. How do you usually find a place to eat that will meet your expetations?5. Please, tell me about how you found good restaurants last time you were travelling....(problems? solutions? happy with the solutions etc...)6. Any problems last time? If yes. How did you solve it?