

Target Market and Trends

· 1 Tourists: Estimated duration of stay to 1 week
· 2 List of countries by smartphone penetration: https://en.wikipedia.org/wiki/...
· 3 Estimation and/or generated from interviews
· 4 TripAdvisor Study Reveals 42% of Travelers Worldwide Use Smartphones to Plan or Book Their Trips: http://ir.tripadvisor.com/rele...
Statistics visitors Barcelona.International visitors: 2005: 3.9 millions, 2014: 6.3 milliions (+60%)Total visitors: 2005: 5.6 millions, 2014: 7.9 millions ((+39%)
As we can see the trend for Barcelona as a tourist destination is increasing. Especially the international tourism, with a total growth of 60% during the last ten years.
Also there is a satisfaction-index of restaurants in Barcelona (grade 0-10). That shows Barcelonas status compared to a global index.
Visitors in Barcelona with holliday as purpose: 7.8 (Global index: 8.4).
For people staying at hotel 2012: index 8.4, 2013: 8.4, 2014: 7.0
The statistic shows that Barcelonas index is much lower than the global index, and that the trend is negative. Barcelona has a lots of good restaurants but apparently people don´t find them. Barcelona shold not being under the global index.
Segments visiting Barcelona.
As we can see below a lot of young people are visiting Barcelona and a big part of the visitors consist in work- and event related visitors.